The Challenge

The Direct Effect™ Innovation Challenge one-of-a-kind event that brings together teams of local college students for one day to design and develop integrated marketing campaigns in response to real-life business cases.

Students develop integrated marketing campaigns, including designing and prototyping a direct mail piece using event learnings - with the goal of executing the campaigns and tracking its results.

Winning teams have the opportunity to work with industry partners to bring their concepts to life.

Direct Effect
Challenge Locations

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More locations and events coming soon!

Direct Effect
Innovation Challenge

The Challenge

Direct Effect
Challenge Locations

More locations and events coming soon!

Get involved.
Join the challenge.

Direct EffectInnovation Challenge

The Challenge

Direct EffectChallenge Locations

More locations and events coming soon!

Get involved.Join the challenge.

Direct Effect
Innovation Challenge

Direct Effect
Challenge Locations

Get involved.
Join the challenge.