Direct Effect
Innovation Challenge

A one-day event challenging students to create innovative integrated marketing campaigns. Coming to your school soon!

The Challenge

The Direct Effectâ„¢ Innovation Challenge one-of-a-kind event that brings together teams of local college students for one day to design and develop integrated marketing campaigns in response to real-life business cases.

Students develop integrated marketing campaigns, including designing and prototyping a direct mail piece using event learnings - with the goal of executing the campaigns and tracking its results.

Winning teams have the opportunity to work with industry partners to bring their concepts to life. Each region's winning teams will be invited to compete in a national competition at the National Postal Forum 2020 - the largest printing and mailing industry trade show, with over 4,000 industry professionals in attendance!

Direct Effect
Challenge Locations

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More locations and events coming soon!

Get involved.
Join the challenge.

Click below to register for the Direct Effect Innovation Challenge