Cincinnati Direct Effect Innovation Challenge

‍When:
November 9, 9:00 a.m. - 5:00 p.m.

Where:
1819 Innovation Hub - University of Cincinnati,  2900 Reading Rd, Cincinnati, OH 45206

The Client:
Cincinnati Bell

The Challenge:
Students were prompted to create an integrated marketing campaign in which they addressed Cincinnati Bell’s primary marketing concern: help the telecommunications company to compete against larger competitors by targeting the Millennial and Gen Z populations with an enticing advertising campaign.