Cincinnati Direct Effect Innovation Challenge

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November 9, 9:00 a.m. - 5:00 p.m.

1819 Innovation Hub - University of Cincinnati,  2900 Reading Rd, Cincinnati, OH 45206

The Client:
Cincinnati Bell

The Challenge:
Students were prompted to create an integrated marketing campaign in which they addressed Cincinnati Bell’s primary marketing concern: help the telecommunications company to compete against larger competitors by targeting the Millennial and Gen Z populations with an enticing advertising campaign.


Elly Cross - Miami University

Thu Truong - Miami University

Kelly Jiang - Miami University

Sydney Ignet - Miami University

Gan Lindquist - Miami University

Mark Jeannette - Xavier University

Emma Mrotek - Xavier University

Madeline Kochevar - Xavier University

Lauren Stinnett - Xavier University