NYC Direct Effect Innovation Challenge

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September 21, 9:00 a.m. - 5:00 p.m.

NYC College of Technology, 300 Jay St. Brooklyn, NY 11201

The Client:
Microsoft and Outer Place, Village of Ocean Beach

The Challenge:
Students were prompted to create an integrated marketing campaign in which they addressed one of two marketing concerns: 1. Help Microsoft & Outer Places to create a future generation of young professionals that are equipped with an ethical understanding of the interaction between industry and humanity, through the creation of a student and professor targeted advertising campaign and 2. Help the Village of Ocean Beach increase tourism while also upholding the rules that make it a serene nature destination.


Joseph Melia - Farmingdale State College

Ceida Allen - Farmingdale State College

Mark Drobnjak - Farmingdale State College

Cristina Millan - Farmingdale State College

Ebba Mattsson - Parsons School of Design

James Rozanski - Parsons School of Design

Silvia Garuti - Parsons School of Design