Wilkes-Barre Direct Effect Innovation Challenge

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April 6, 10:00 a.m. - 3:00p.m.

Think Center, 7 South Main Street, Wilkes-Barre, PA 18701

The Client:
Penn’s Northeast and Luzerne

The Challenge:
Students were prompted to create an integrated marketing campaign in which they addressed one of two marketing concerns: 1. Help Penn’s Northeast attract businesses to their hub of regional economic development and 2. Help Luzerne County attract positive tourism to their welcoming community.


Paige Hepner - Wilkes  University

Nicholas Insinga - Luzerne  County Community College

Gaetano Buonsante - Misericordia  University

Johanna Koch - Wilkes  University

Eugene Gibbons - King's  College

Denis Kennedy - King's  College