When:
April 6, 10:00 a.m. - 3:00p.m.
Where:
Think Center, 7 South Main Street, Wilkes-Barre, PA 18701
The Client:
Penn’s Northeast and Luzerne
The Challenge:
Students were prompted to create an integrated marketing campaign in which they addressed one of two marketing concerns: 1. Help Penn’s Northeast attract businesses to their hub of regional economic development and 2. Help Luzerne County attract positive tourism to their welcoming community.
Paige Hepner - Wilkes University
Nicholas Insinga - Luzerne County Community College
Gaetano Buonsante - Misericordia University
Johanna Koch - Wilkes University
Eugene Gibbons - King's College
Denis Kennedy - King's College